The Limited’s New Look
I was recently honored to be invited to the grand opening of a local The Limited store. Not only did I get to attend the store opening, I saw the ribbon cutting, got a tour of the new shop look, and interviewed the CEO. The CEO guys!
(FYI – I was not paid or compensated for this post. I was invited to attend the store opening and interview the CEO, and this post contains my thoughts from those experiences. I was given 2 gift cards to give away to TCL readers, but I was not required to blog about the opening in exchange. Ok, enough boring-talk…on to the fun!)
Not sure if you’ve ever heard of The Limited, but I’ve been shopping there since I could fit into the clothes. Me and The Limited go waaaay back.
Anywho, we got things kicked off with a ribbon cutting (btw – can you tell which one is the CEO?).
With a real ribbon…
…and real (really big) scissors!
i was scheduled to do an interview with the CEO, Linda Heasley, around lunch, but since I was early, the store general manager, Michael, took me around the store to check out The Limited’s new look.
The brand has made over its showroom with a more boutique-style feel.
Our tour started at the front of the store where Michael explained they put the most fashion-forward and latest styles on display, along with accessory options and mannequins in full ensembles to give you outfit/styling ideas.
This area will be most frequently updated to stay on-trend and keep fresh options available to shoppers.
Besides the actual clothes, accessories, and mannequins, there was a lot of awesome PR material – photos with outfits and signs with fashion tips.
Most of the suit options were in the middle of the store. Michael explained that they want to provide lots of options for the busy working girl/woman so she can easily go from work to play. The Limited customer is busy with a full life and the brand wants to make that life easier on her so she can focus on her life instead of worrying about her clothes. And the clothes are trendy while still being work-appropriate.
Here’s an example of a dress that goes from day to night. The blazer next to it ups the ante for the daytime, business look, while the the dress alone would work for after-dinner drinks. Remove the blazer, do a quick change of accessories, and you’re ready to go!
And check out this travel suit – anti-wrinkle, ya’ll! It’s been awhile since I’ve had to fly for work, but there was a time where I needed to go straight from the plane to the office…this type of suit could come in handy.
They had tons of bottom options – various sizes with different lengths.
And the clothes in the back are (if I remember correctly) inspired by trips The Limited team has recently taken. The colors and fabrics are the key take-aways.
***
Overall, I was really impressed with not only The Limited but the friendly and helpful team behind the product. They seem to genuinely want their customer to be happy and have a great experience shopping with The Limited. And I love how The Limited clothes and accessories are geared towards the young working woman like me! The have a lot of options for the young, fashion-forward working girl, and they love to create simple solutions for us working women. For example, they have several sets of bottoms and blazers made from the same material. Why? So you can mix and match your pieces, even if you purchase items across different years. I can’t wait for you guys to read the interview I did with the CEO – I think that will help tell the store a bit more.
Of course, I had to try on some of the new clothes at The Limited while I was there.
I really liked this top, but it reminded me a bit of something I already have, and I’m trying to be more selective about what makes it into my closet.
They did have a 40% off sale going on in honor of the new store opening, so I picked up a thing or two.
I had fun chatting with these ladies – Marci Milito (The Limited’s director of PR – you may be chatting with her if you’re contacting the Limited via Facebook or Twitter) and Michelle Hubacher (with a local PR company who helped organize this event). Did I mention Michelle is a blog reader? Too cool! Hi Michelle! 
Win a $50 gift card to The Limited
Michelle and The Limited hooked me up with two $50 gift cards, and while it was tempting to spend them at the opening day of the new The Limited shop, I saved them to give away to you guys!
There are 2 easy ways to enter (tell me what you’d buy and share the URL to that item):
- Blog entry: Leave a comment on *this post* with the URL to The Limited item you’d like to buy if you win the $50 gift card (psst – click here to go to The Limited’s web site)
- Facebook entry: Leave a comment on my Facebook wall (click) post where I ask you, “What would you buy with a $50 gift card to The Limited?” with a URL to the item you’d like to purchase.
The rules:
- You can enter until 10pm ET next Wednesday 11/23/11
- US only
- Up to 2 entries per person: 1 entry on this blog post and 1 entry on my Facebook wall
- Winner will be randomly selected (1 from this blog post and 1 from my Facebook wall)
- If winner doesn’t respond within 1 week of posting winner information, I will select a new winner
Ready? Steady? Go!
And be sure to come back soon for my interview with The Limited CEO!
{ 82 comments… read them below or add one }
That store looks beautiful! Since I’ve lost weight, The Limited is one of the first stores I was excited I could shop in. I worked on and off for Bath and Body Works (which is a Limited Brand, even though The Limited Clothing store is no longer a Limited Brand, anyhoo) and our store manager (now our DM) used to always were such beautiful and fitted suits from Limited. Of course I was too large to wear them then, but now that is one of the things I want for my birthday (December 21st! I accept presents from strangers ya’ll!). However! If I won one of your gift cards I think I would put it towards this: http://www.thelimited.com/detail/draped-sweeper-dress/3216673. In January the Square Society here in Roanoke has a black and White Ball that I plan to go to and that would be perfect
I bought a dress from a flash sale earlier this summer, but its far too large now. So I fell in love with that one. Do you like it Diana?
I love this sweater: http://www.thelimited.com/detail/relaxed-striped-sweater/5469076!
I would definitely put it towards this dress: http://www.thelimited.com/detail/ruched-waist-sheath-dress/3277278! Love the green! Matches my eyes & I do enjoy color coordination.
This giveaway is sooo meant for me clearly LOL. I love The Limited (more than the hubby would like). I’m loving so many of the new looks right now – probably because I’m just wanting to shop due to the season change.
I really want this red cardigan http://www.thelimited.com/detail/ruffle-trim-cardigan/5509183
I love the Limited and just bought one of their new suits. I think I’d get a handbag, maybe this one: http://www.thelimited.com/detail/large-leather-tote/1204689, with my gift card!
I’ve never shopped at the Limited, but after going through their website I have no idea why! There are a lot of pieces I like, but I’d definitely go for these skinny pants..esp since they are BOGO!
http://www.thelimited.com/detail/exact-stretch-skinny-pant/6432803
OMG I love, love, love The Limited! I would put the gift card towards this super adorbs dress: http://www.thelimited.com/detail/rosette-dress/3216556
I love The Limited! I’d use the gift card towards this gorgeous sweater:http://www.thelimited.com/detail/soft-texture-cowlneck-sweater/5529094
I REALLY need new suits so I would get a travel collection suit…I really love the charcoal grey
http://www.thelimited.com/detail/travel-collection-jacket/7509391
After talking to you about the plus-sized line at the Limited now, I’m dying to shop!!! I think i’d buy some fantastic top for the holidays
Love the limited for its long length pants for this tall girl! But I also love this dress for a Christmas party!
http://www.thelimited.com/detail/ruffled-one-shoulder-dress/3216963
I am in love love love with this skirt!
http://www.thelimited.com/detail/double-waistband-mini-skirt/7303097
It is so hard to pick just one thing! But this would be at the top of my list -perfect for holiday parties and festive gatherings! Thanks for the give away!!!!
http://www.thelimited.com/detail/high-waist-metallic-pencil-skirt/7306526
I am absolutely loving The Limited lately – I recently bought buy 1 get 1 free blazers for work!! I love this sweater with black jeggings or casual jeans: http://www.thelimited.com/detail/button-bateau-sweater/5509329 What an awesome giveaway, girlfriend!!
They’ve got a lot of cute stuff right now. I’d definitely try this sweater:
http://www.thelimited.com/detail/ribbed-cowlneck-sweater/5859326
I think it would be super cute with leggings and boots.
I love the Limited! I get most of my work clothes from here. I need sweaters in a really big way…here is one I really like:
http://www.thelimited.com/detail/relaxed-striped-sweater/5469076
I love this skirt!
http://www.thelimited.com/detail/houndstooth-mini-skirt/7123018
I love the fair aisle sweater- adorable with jeans and boots! http://www.thelimited.com/detail/fair-isle-bateau-neck-sweater/5529071/394
I know it’s winter time, but this dress is super cute
http://www.thelimited.com/detail/pleated-chiffon-dress/3214990
I love this sparkly top for new years!
http://www.thelimited.com/detail/all-over-sequin-top/3989402
That is such an exciting experience! I would love to go to a store opening like that, and especially love to talk to the CEO! I don’t have any favorite stores, just stores that I enjoy shopping at. I have never been in The Limited either! I’ve always just walked past it at the mall, but the clothes are so chic
If I had the chance, I would pick up this sweater in gray! I feel like it is perfect for the holidays! With a nice pair of jeans and some boots or heels! Perfect for all the holiday get-togethers with friends and family
http://www.thelimited.com/detail/boxy-sweater/5819185
ahhh I would love this! I am in desperate need of some cute work appropriate clothes. I have plenty of crappy outfits but not enough cute stuff!
http://www.thelimited.com/detail/black-collection-ruched-sleeve-jacket/2515510
I really want a jacket that I can wear casually!
Fabulous giveaway! I love their black knit dress: http://www.thelimited.com/detail/knit-wrap-dress/3217265
so much great stuff–it has me wanting to shop! love this: http://www.thelimited.com/detail/ribbed-sleeve-cowlneck-sweater/5469077/779
LOVE this peacoat! http://www.thelimited.com/detail/nautical-stripe-fashion-peacoat/2719347
Great giveaway! I’ve been looking for office-appropriate dresses recently, so I would probably put the gift card toward this dress: http://www.thelimited.com/detail/houndstooth-dress/3317011. I think this would look great for work paired with a jacket or cardigan.
I love this long cowl neck sweater! The color is awesome
http://www.thelimited.com/detail/ribbed-cowlneck-sweater/5859326
thanks for the giveaway!
Ive only recently gotten to weight where I can wear the XL in The Limited and its really exciting. Id put the card toward this dress:
http://www.thelimited.com/detail/belted-sweater-dress/3319241
I just started a new job and need to update to a more professional rather than casual business wardrobe- The Limited is, and always has been, a great place for this. I have even just altered old pants from there in order to keep them in my closet rather than lose them as my body has changed. I love this new top http://www.thelimited.com/detail/sequin-ruffle-halter/5319016- great color and neckline. Work and fun appropriate!
LOVE the Limited. I would probably put it towards this cute color block dress. You can dress then up to go out, professional for work, or down during the day.
http://www.thelimited.com/detail/colorblock-belted-dress/3276935
I used to love shopping at The Limited when I was younger, but have not been in a store in several years. I am loving many things on their website now, and need to make a trip in soon! If I won, I would put it toward this coat http://www.thelimited.com/detail/nautical-stripe-fashion-peacoat/2719347 Love it!
I love The Limited!!!! I would put the gift cards towards getting this sweater
http://www.thelimited.com/detail/faux-fur-trimmed-cardigan/5509327/150
I’ve always loved The Limited and have been shopping there since high school. Love all their clothes and can’t wait to check out the newly redesigned store. If I were to be so lucky as to win a gift card, I would more than likely spend it on this cute skirt: http://www.thelimited.com/detail/double-waistband-mini-skirt/7303097
I love The Limited, and I would really like to have this top:
http://www.thelimited.com/detail/allover-sequin-top/5319402
it will go so well with my new black skirt!!!
I need a new little black dress, so I probably would put the gift card towards the Assymetrical Pleated Dress. http://www.thelimited.com/detail/Asymmetrical-Pleated-Dress/3217047/150
I love the Limited!
I definitely need some new work pants. So maybe these? http://www.thelimited.com/detail/cassidy-tab-waist-bootcut-pant/6643097 Thanks for doing the giveaway!
I would love to win this dress: http://www.thelimited.com/detail/shirred-2-in-1-dress/3357040
It would be great for work and also for going out!
http://www.thelimited.com/detail/fair-isle-bateau-neck-sweater/5529071/394
katherinedibello (at) gmail (dot) com
I can’t choose! I love the Limited.
Cute jeans! http://www.thelimited.com/detail/678-bootcut-jean/8708329
I love this color : http://www.thelimited.com/detail/bow-halter-top/4223218
I am in love with this: http://www.thelimited.com/detail/tiered-sweater-vest/5509163
I love all their clothes!
)
Thanks for the give-away. Please enter me… I have lost weight and could really use some new clothes!
I miss buying clothes! I would pick up these pants since I’m probably pushing the whole ‘dark wash denim counts as business casual’ thing with my boss a little too far :p
http://www.thelimited.com/detail/drew-black-slim-leg-pant/6622998
I would want to have this little faux fur scarf – too cute and would go with everything. Love it!
http://www.thelimited.com/detail/blonde-faux-fur-scarf/1191712
I love their pants selection! I’ve been in the market for a navy pair so I would definitely go for these: http://www.thelimited.com/detail/cassidy-bootcut-pant/6623019
I love the Limited. This is what I might get:
http://www.thelimited.com/detail/funnel-neck-bomber-jacket/2719320
It looks like you had fun! Love the dress you tried on.
I like the ribbed cowl neck sweater and the glitter fabric obi belt. Too cute!
What a fun event to attend!
If I had a gift card, I would get this beautiful blouse! I love the halter cut:
http://www.thelimited.com/detail/printed-crossover-halter/5318502
Thanks for sharing your gifts!!
Whitney! Congratulations! You had the lucky random # and won one of the gift cards! Please email me at thechiclife at gmail dot com and send me your mailing address so I can send you your gift card!
YAY! THANK YOU DIANA! Just saw your comment now!! I sent you an email just a few minutes ago!
This made my day! Yay!!
I would use it on the ruffled one-shoulder dress…perfect for New Years’ Eve!
With my gift card I’d buy this: http://www.thelimited.com/detail/asymmetrical-chiffon-feather-top/3988824 I really like the detail and simplicity of the top.
I’d get this dress – http://www.thelimited.com/detail/bow-neckline-halter-dress/3217264. Cute style!
I would love this tunic sweater dress!
http://www.thelimited.com/detail/tunic-sweater-dress/3149366
I would buy these jeans: http://www.thelimited.com/detail/678-bootcut-jean/8708329 with the $50 gift card!
I posted about this on your facebook page!
Love this dress http://www.thelimited.com/detail/cable-cowlneck-sweater-dress/3319367
I love the limited! I would by one of these sweater tees! http://www.thelimited.com/detail/textured-sweater-tee/5819053
I’d get these jeans: http://www.thelimited.com/detail/high-waist-fit–flare-jeans/8518330
They’re 40% off so they’d be less than $50.
What an awesome opportunity! I love The Limited…but have been trying to spend less time at the mall and didn’t even realize they were doing a store makeover. I love it and will definitely have to stop by on a Christmas shopping outing to check it out in person
Thanks for the heads up! PS: I love this sweater: http://www.thelimited.com/detail/chunky-sweater-topper/5509098
I’d choose this
http://www.thelimited.com/detail/metal-mesh-ruffle-bag/1373333
ryanac32 at yahoo dot com
i love this bag!
http://www.thelimited.com/detail/side-bow-cinched-tote/1371032
I would totally buy this dress to wear to work : http://www.thelimited.com/detail/crochet-sleeve-sweater-dress/3149443
I loved The Limited, though on college student budget all I can afford is TJmaxx. Thanks so much for the opportunity! I would definitely put my gift card towards these pants:
http://www.thelimited.com/detail/exact-stretch-classic-flare-pant/6433012
I’m starting an internship in the spring and am going to need some “big girl clothes”. Fun!
This sweater, in gold, purple, or orange: http://www.thelimited.com/detail/soft-texture-cowlneck-sweater/5529094
In an effort to create my first real wardrobe collection I really like this top! Cute/flirty at the same time!
http://www.thelimited.com/detail/ruffled-tiers-top/5059069/767
I would buy this dress!! adorable~
http://www.thelimited.com/detail/ruffled-one-shoulder-dress/3216963
I love love love the Limited’s work appropriate clothes! Like this: http://www.thelimited.com/detail/belted-sweater-dress/3319241
Wooooo!
I would get this pretty top http://www.thelimited.com/detail/allover-sequin-top/5319402 – Thanks for the great giveaway!
I love the idea of a suit that won’t wrinkle. So, I would spend my certificate on the skirt or the jacket. Here’s the link to the skirt:
http://www.thelimited.com/detail/travel-collection-pencil-skirt/7753025
I would get this sequin-tank to wear for Holiday parties
http://www.thelimited.com/detail/sequin-tank/5318871/748
I love this sweater: http://www.thelimited.com/detail/fair-isle-bateau-neck-sweater/5529071
I would get this top – http://www.thelimited.com/detail/allover-sequin-top/5319402
Love me some sequins!!
I would select the Flutter Sleeve Top in red! http://www.thelimited.com/detail/flutter-sleeve-top/5058952/581 so feminine and fluid and perfect for my Florida lifestyle and wouldn’t you know it’s red ~ my fave color!!
I’d like to buy this sweater – I love cowlnecks! http://www.thelimited.com/detail/ribbed-sleeve-cowlneck-sweater/5469077/779
I would love to buy this sweater. I could match it with dress pants and pearls to teach in or I can wear it with leggings and chunky colorful jewelry for a weekend feel
http://www.thelimited.com/detail/button-bateau-sweater/5509329
Too many great options, love their clothes! I would probably get this textured poncho, amazing!! http://www.thelimited.com/detail/textured-poncho/4202923
I love this top….I’d get this one if I won $50 (would have to add the difference obviously
Looks great for the holidays.
http://www.thelimited.com/detail/one-shoulder-embellished-top/4203056
I recently was invited to cover the opening of my local Limited too! Check out my article here if you wish:)
http://agirlnamedleney.blogspot.com/2011/11/limited-grand-opening-interview-and.html
Neat! Looks like you had a great time and great interview!
With the gift card I would buy these pants http://www.thelimited.com/detail/travel-collection-high-waist-pant/6553027
After “almost” getting back to my pre-Max weight I am in need of some new work pants – and these are the perfect black ones!
I loved the interview with the CEO especially since I am really the Megan she reference : )